About Us

The Hair Firm is a boutique wholesaler that partners you in building your brand.

Delivering a broad knowledge of the hair care industry and professional expertise, The Hair Firm prides itself on being a family business that offers a personalised approach to customer service for all of its valued clients.

Established by Peter Wren, a hair industry expert for over 20 years, Peter has worked with a number of global brands, including Schwarzkopf and GHD. Following Peter’s notable industry success and expertise, The Hair Firm was created as a result of Peter and his wife, Melinda, identifying an opportunity within the niche market of Perth to open a one-stop-shop to supply an array of quality products and services to the hair care landscape. The Hair Firm has since established itself as the preferred supplier to all local leading salons.

Dedicated to providing professional salons with innovative products, equipment, training and exceptional customer service, The Hair Firm has quickly become Western Australia’s leading distributor to the hair and beauty industry.