Mission
INNOVATE.INSPIRE.CREATE.

To use knowledge, research, innovation and technology to create superior, safe, leading edge products that inspire passion and creativity in the salon professional.

In 2004 our Research and Development laboratory in Bologna, Italy developed our revolutionary DATEM™ Technology to create the world’s most advanced hair colour. Today the team continue to break new ground in the development of exciting industry leading products that will further strengthen our reputation as one of the fastest growing hair care companies in the world. This growth is spearheaded by the twin aims of unrivalled product innovation and quality, supported by comprehensive training and education systems.

To learn more about ASP Kitoko, watch their video below.