clean hair colour

Why Australia’s leading hair stylist switched to clean hair colour

In this day and age I feel like using the clean hair colour in your salon is a no brainer. Frankly it’s almost weird if you’re not.

BUT….. change can be hard and when you’ve been loyal to the same company forever and your regular Betty’s have had the EXACT same regrowth colour for the last 40 years …. I can appreciate why the switch doesn’t get made. 

Yet salons all over the world are making the switch and it’s leveling up their services against their competitors.

Take for example one of Australia’s (if not the world) most influential hair stylists and salon owners Jaye Edwards, founder of Edwards & Co. After 5 years of loyal commit to another big name brand, he’s recognised that innovation and fueling his craft with a higher purpose is the way forward. Hence the switch to our very own Original Mineral hair colour and products. 

And here is why;

With a focus on low tox and a healthier way of colouring hair, O&M is the “cleanest” hair colour on the market. 

  • O&M has rapidly positioned itself as a ‘luxe’ brand in some of the most reputable salons in the world.

  • With the focus on customer service equal to the drive to deliver a “healthier” beauty product, O&M cares on scale to which its competitors pale in comparison.

  • And in a nut shell, it’s a stunning product! 

Don’t believe us? 

Try it for yourself, get in touch for a free in salon demo! 

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